Within Spotify, podcast subscription content will be searchable and discoverable just like any other podcast episode in the app.
Starting in 2023, Spotify says it plans to introduce a 5% fee for access to the monetization tool. For the next two years, being a part of this podcast creator program will be free for podcasters, meaning they can pocket 100% of their subscriber revenue, excluding payment transaction fees.How it works: Creators using Spotify's podcast creator platform Anchor will be able to mark episodes as subscriber-only and publish them to Spotify and other podcast listening platforms, the company said in an announcement Tuesday. In order for podcasts as an industry to grow, the biggest podcast companies need to invest in more ways to help creators get paid.The big picture: Financial returns on investment in podcasts have yet to be fully realized for most creators, as Axios has previously reported. today, and will expand internationally in the coming months. Spotify's subscription podcasts feature rolls out in the U.S.Why it matters: The move follows Apple's announcement last week that it has launched a new podcast subscription service within Apple podcasts. Spotify on Tuesday launched its new subscription podcast platform that gives creators the ability to create podcasts exclusively for paid subscribers on and off Spotify.
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